The benefits of having subtitled video content

It’s not a new thing but it’s often overlooked…

There has always been a certain amount of negativity around subtitles – especially for cinema films – and for many years they were clunky letters crammed into the bottom third of small TV screens.

These days media consumption happens in a very different way. The screens may have got even smaller, but the written word has become even more important as the internet dominates our lives.


Youtube’s auto-generated subtitles made an awful embarrassing mess and thank god we got Subtube to correct everything before too many people saw….

Orwelia Sousaphone

I publish a daily video feed in time for the evening commute and maybe they can’t hear the speech on the train or bus. With subtitles, my bounce rate dropped close to zero!

Alex Ferguson

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